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“Are
you talking to me?” |
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“Who are you talking to?” “What
is important to them?” “How does this communications
piece fit with other initiatives?” “Why are we doing
this?” These should be the first questions your communications
agency should ask whenever you approach them with a project.
Instead you usually hear, “When?”
“How much?” “Where?” At Pure Cobalt we
bring the same rigorous analytical approach to traditional
communications that have made our new media and e-learning
projects a success. We make sure that when you talk, the right
people are listening.
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“We work with Pure Cobalt
for many of our communications needs. From high-level branding
exercises to creating the content of our web site, to our trade
show booth and press releases they've been able to deliver quality
across all media.”
Charles Alexander, VP Marketing,
Nstein Technologies
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