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Getting
it right |
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Do you want to put your web project in the
hands of an art director who can't even spell XML? Do
you want programmers deciding how you should be talking to
your customers and partners?
We understand the vocabulary of the web. But
we also speak the language of business. With the third- and
fourth-generation web sites being launched today, the stakes
are too high to ignore the need to harmonize strategy and
tactics. You need to speak directly and effectively to your
audience. You have to create a sustainable, evolving web presence.
You've got to integrate and leverage off-line communications.
And you've got to get it right the first time.
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“Pure Cobalt listened to what
we had to say, immersed themselves in our industry and challenged
some of our basic assumptions. This critical analysis resulted
in a new way of thinking about how we sell to passengers while
supporting our network of tour operators and wholesalers.“
Sylvie
Bourget, VP Marketing, Air Transat
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