Privacy policy

Review our privacy policy to see how Pure Cobalt protects your personal information.


In an effort to continuously improve the quality of the services offered on Pure Cobalt's website and to better meet your expectations, Pure Cobalt may use cookies, which are text files used to identify your device when connecting to one of our services.

By accessing Pure Cobalt’s website, mobile site or mobile applications, you acknowledge that you have read the information provided to you regarding the purpose of any process accessing, through electronic transmission, information already stored on your device (electronic communications terminal), or recording information in such device (cookies), and further acknowledge that you are aware of the means at your disposal to refuse such process. You acknowledge that the appropriate configuration of your web browser constitutes your acceptance of the implementation and use of cookies.

Pure Cobalt does not collect personally identifiable data such as your name, email, address or phone number from your visit to its servers and domains unless you voluntarily supply this through e.g. the "Contact Us" link or any other publicly available contact channel. If doing so, you agree that your contact details are correct and rightfully yours. They will be used solely by Pure Cobalt to respond to your query.

With online privacy as its primary concern, Pure Cobalt supports initiatives for self-regulation and laws, such as the regulations of the World Wide Web (W3) group, Privacy Preferences Projects (P3P), Internet Advertising Bureau (IAB) Good Practice Principles for Online Behavioural Advertising OBA (including Mobile) or the European Union e-Privacy Directive.

PureCobalt Website and Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor (see section 6.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

Email links

Should you choose to contact us using an email link, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section 6.0. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. The email content is then decrypted by our local computers and devices.

Web servers

Our servers are located in secured data centers in Montreal and in Microsoft Azure data centers in the USA. Our corporate website use TLS encryption by default.

Advertising and Data Collection

Pure Cobalt’s ad technology is used by its customers—advertising agencies, advertisers and publishers—to create and deliver rich and diverse online marketing campaigns using modern technology and innovative tools. Pure Cobalt supports strict online privacy and security standards and has implemented several techniques to monitor advertising material for potentially unsafe content and unlawful privacy breaches.

When you visit a website or mobile application that shares non-personal information about your activity with Pure Cobalt, we will use that information to help our clients to deliver more relevant advertising to you on the websites and mobile applications you visit. Pure Cobalt might use your IP address information to tailor the content of ads served to you. Pure Cobalt does not use cookies to track advertising.

While accessing Pure Cobalt's technology, we collect anonymous information about your IP address, browser information and geolocation in order to monitor and improve Pure Cobalt's technology.

When serving ads in mobile environments, Pure Cobalt does not collect or use your Device ID to personalize ads.

Purecobalt Ad technology and the EU General Data Protection Regulation 2018

(a) Breach notification

We do not collect personal user information in our ad technology, only anonymized (by IP address) access log for performance monitoring. We do not use cookies. There is no mean for Pure Cobalt to reach to users in case of a data breach.

(b) Rights to access

We do not collect personal user information in our add technology and cannot associate user data from the anonymized access logs used for perfomance monitoring and uptime monitoring.

(c) Rights to be forgotten

We do not store personal user information other than anonymized access logs in our ad technology.

(d) Data portability

We do not store personal user information. We do not use cookies in our ad technologies.

Data Sharing

Pure Cobalt does not share data with third parties.

Links to Other Sites

Ads served by Pure Cobalt usually link to other web sites, which may have privacy assurance practices that differ from ours. Pure Cobalt does not control and cannot be held responsible for the content of these web sites. To make sure your privacy is protected, please consult the respective privacy policy of the web site you are visiting.

Opting Out

In the case that Pure Cobalt begins to use cookies when displaying ads, we will modify this policy accordingly. But you can still "Opt-out" from having cookies stored on your device if ads are shown from Pure Cobalt's system in that eventuality. To "Opt-out" click the button below once. You will then have a cookie which indicates to our system not to write any cookies when displaying

You need to enable Javascript and allow cookies in order to opt-out



3700 St. Patrick, Suite 334
Montreal, Quebec
H4E 1A2

Telephone: 514-933-4591
[email protected]