Digital Marketing Decoder

Digital Marketing Decoder is an exploration of all things digital marketing. From analytics to CRM, digital ads to social marketing all the way SEO and UX/UI.

By Spike Stockdale

A/B Testing – Stop Putting Lipstick on the Pig

In “A/B Testing – You’re doing it Wrong” Justin Baker brings up a dynamic that we’ve been struggling with for some time now. His thesis is that most A/B testing focuses on fine-tuning things like button placement, CTAs, and banner images. While in many cases those factors won’t get to the root of why your […]

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By Spike Stockdale

Marketing metrics – What you don’t know could be holding you back

Marketing metrics, they are the mantra of the integrated digital marketing revolution. Over the past ten years, there has been a constant push to make marketing investments impacts more measurable. And the big winners of this push have been SEO, digital advertising, social media and content marketing. The common thread? All extremely measurable. And, of […]

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By Spike Stockdale

Impact of Fred on SEO – fighting Blackhat SEO

You may have heard of Fred by now. Maybe your page ranks changed abruptly? Maybe your SEO provider called and advised overhauling your backlink strategy? There is a new, unconfirmed, algorithm over at Google people are calling Fred. It’s part of Google’s ongoing efforts to prioritize quality content and discourage blackhat SEO. But what is […]

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By Spike Stockdale

Building a B2C app – 10 must have features

Are you are thinking of building a B2C app? If so, the bar is set pretty high these days. In my last post on DMD we took a look “app fatigue” and the app vs. bot battle that is coming. That doesn’t mean your company can’t or shouldn’t have an app. It just means if […]

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By Spike Stockdale

Why bots are going to kill apps

News Flash! A bots vs. apps showdown is coming. And according to Stefan Kojouharov, one of the founders of the Chatbotlife website, bots are going to kill off 99% of apps. In his article, This is how Chatbots will Kill 99% of Apps Stefan makes a strong case for bots vs. apps. But how are chatbots going to do […]

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By Spike Stockdale

Content Marketing Strategy for SEO – It’s Complicated

You thought it would be simple. Content marketing should be straight ahead, right? I’ll write some great blog posts, make sure I’ve got all the right keywords and boom, right? No so fast. As Facebook likes to put it, if you are developing a content marketing strategy for SEO – it’s complicated. There are two questions you […]

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By Spike Stockdale

Infographic: 4 Key Questions to Ask Yourself Before You Talk to an Agency about your New Website

Your old website just isn’t getting the job done anymore. Maybe it’s not generating or converting leads. Perhaps you’ve rebranded. It could be that your business has just evolved. Whatever the reason, you need a new website. You’ve decided to skip the RFP (good choice since they are a waste of time) and meet a few […]

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By Spike Stockdale

To Auto DM or Not to Auto DM on Twitter, that is the question

You check your Twitter account, and you see DMs (direct messages). You get all excited until you realize they are automated DMs from accounts you’ve just followed. Aaaargh, what a waste of time! There is a lively debate among social marketers about whether to auto DM or not to auto DM on Twitter. As usual, […]

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By Spike Stockdale

Traditional SEO is Dying… OK, Not Really but it is Evolving

As I was browsing Flipboard the other day, I came across a story that caught my eye, “Why Traditional SEO is Dying.” Classic clickbait alarmist title. But it did stop me in my tracks. Dying?! Really? I thought, “I’d better read this article.” I don’t want to be an old SEO dinosaur stuck in the distant past! […]

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By Spike Stockdale

These are the Rules! Best Practices for Web Navigation

In her recent  article on best practices for Web navigation called  “Rules for Modern Navigation” on UXBooth, Stephanie Lin cites research that says in “extensive task testing with a technical audience, 70 percent started the task by clicking on a link, 30 percent used search.” In today’s search-focused world, web designers sometimes forget the importance […]

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