Digital Marketing Decoder

Digital Marketing Decoder is an exploration of all things digital marketing. From analytics to CRM, digital ads to social marketing all the way SEO and UX/UI.

By Spike Stockdale

Building a B2C app – 10 must have features

Are you are thinking of building a B2C app? If so, the bar is set pretty high these days. In my last post on DMD we took a look “app fatigue” and the app vs. bot battle that is coming. That doesn’t mean your company can’t or shouldn’t have an app. It just means if […]

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By Spike Stockdale

Why bots are going to kill apps

News Flash! A bots vs. apps showdown is coming. And according to Stefan Kojouharov, one of the founders of the Chatbotlife website, bots are going to kill off 99% of apps. In his article, This is how Chatbots will Kill 99% of Apps Stefan makes a strong case for bots vs. apps. But how are chatbots going to do […]

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By Spike Stockdale

Content Marketing Strategy for SEO – It’s Complicated

You thought it would be simple. Content marketing should be straight ahead, right? I’ll write some great blog posts, make sure I’ve got all the right keywords and boom, right? No so fast. As Facebook likes to put it, if you are developing a content marketing strategy for SEO – it’s complicated. There are two questions you […]

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By Spike Stockdale

Infographic: 4 Key Questions to Ask Yourself Before You Talk to an Agency about your New Website

Your old website just isn’t getting the job done anymore. Maybe it’s not generating or converting leads. Perhaps you’ve rebranded. It could be that your business has just evolved. Whatever the reason, you need a new website. You’ve decided to skip the RFP (good choice since they are a waste of time) and meet a few […]

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By Spike Stockdale

To Auto DM or Not to Auto DM on Twitter, that is the question

You check your Twitter account, and you see DMs (direct messages). You get all excited until you realize they are automated DMs from accounts you’ve just followed. Aaaargh, what a waste of time! There is a lively debate among social marketers about whether to auto DM or not to auto DM on Twitter. As usual, […]

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By Spike Stockdale

Traditional SEO is Dying… OK, Not Really but it is Evolving

As I was browsing Flipboard the other day, I came across a story that caught my eye, “Why Traditional SEO is Dying.” Classic clickbait alarmist title. But it did stop me in my tracks. Dying?! Really? I thought, “I’d better read this article.” I don’t want to be an old SEO dinosaur stuck in the distant past! […]

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By Spike Stockdale

These are the Rules! Best Practices for Web Navigation

In her recent  article on best practices for Web navigation called  “Rules for Modern Navigation” on UXBooth, Stephanie Lin cites research that says in “extensive task testing with a technical audience, 70 percent started the task by clicking on a link, 30 percent used search.” In today’s search-focused world, web designers sometimes forget the importance […]

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By Spike Stockdale

Free (kinda) Digital Marketing Tools

It’s pretty much impossible to think about setting up a digital marketing campaign these days without a suite of digital marketing tools to pick keywords, estimate costs, schedule posts and the list goes on and on. Murray Newland’s article on Entrepreneur is a helpful guide for those of you just getting started in digital marketing, content marketing, […]

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By Spike Stockdale

Welcome to Pure Cobalt’s Digital Marketing Decoder

Hi! I’m Spike and this is my first post on Pure Cobalt‘s Digital Marketing Decoded. I’ve been working on websites and digital communications in general since the very beginning in 1995 and the first web project I managed was for McAuslan brewing here in Montreal way back 96. So I’m an old man of the […]

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