Category: Content Marketing

A Resolution to Identity Resolution

As marketers, we want to know everything about you – behaviors, likes, dislikes, purchase habits… The whole enchilada. That is where Identity Resolution software comes in.   In a recent post on the MarTech Today blog, author Robin Kuzer takes on the holy grail of Digital Marketing: Identity Resolution. She also delves into the intersection […]

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Content Marketing Strategy for SEO – It’s Complicated

You thought it would be simple. Content marketing should be straight ahead, right? I’ll write some great blog posts, make sure I’ve got all the right keywords and boom, right? No so fast. As Facebook likes to put it, if you are developing a content marketing strategy for SEO – it’s complicated. There are two questions you […]

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