Month: October 2017

A/B Testing – Stop Putting Lipstick on the Pig

In “A/B Testing – You’re doing it Wrong” Justin Baker brings up a dynamic that we’ve been struggling with for some time now. His thesis is that most A/B testing focuses on fine-tuning things like button placement, CTAs, and banner images. While in many cases those factors won’t get to the root of why your […]

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