Category: Uncategorized

A/B Testing – Stop Putting Lipstick on the Pig

In “A/B Testing – You’re doing it Wrong” Justin Baker brings up a dynamic that we’ve been struggling with for some time now. His thesis is that most A/B testing focuses on fine-tuning things like button placement, CTAs, and banner images. While in many cases those factors won’t get to the root of why your […]

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Why bots are going to kill apps

News Flash! A bots vs. apps showdown is coming. And according to Stefan Kojouharov, one of the founders of the Chatbotlife website, bots are going to kill off 99% of apps. In his article, This is how Chatbots will Kill 99% of Apps Stefan makes a strong case for bots vs. apps. But how are chatbots going to do […]

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These are the Rules! Best Practices for Web Navigation

In her recent  article on best practices for Web navigation called  “Rules for Modern Navigation” on UXBooth, Stephanie Lin cites research that says in “extensive task testing with a technical audience, 70 percent started the task by clicking on a link, 30 percent used search.” In today’s search-focused world, web designers sometimes forget the importance […]

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Free (kinda) Digital Marketing Tools

It’s pretty much impossible to think about setting up a digital marketing campaign these days without a suite of digital marketing tools to pick keywords, estimate costs, schedule posts and the list goes on and on. Murray Newland’s article on Entrepreneur is a helpful guide for those of you just getting started in digital marketing, content marketing, […]

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Welcome to Pure Cobalt’s Digital Marketing Decoder

Hi! I’m Spike and this is my first post on Pure Cobalt‘s Digital Marketing Decoded. I’ve been working on websites and digital communications in general since the very beginning in 1995 and the first web project I managed was for McAuslan brewing here in Montreal way back 96. So I’m an old man of the […]

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