Category: Digital Marketing
A Resolution to Identity Resolution
As marketers, we want to know everything about you – behaviors, likes, dislikes, purchase habits… The whole enchilada. That is where Identity Resolution software comes in. In a recent post on the MarTech Today blog, author Robin Kuzer takes on the holy grail of Digital Marketing: Identity Resolution. She also delves into the intersection […]
Read moreMarketing metrics – What you don’t know could be holding you back
Marketing metrics, they are the mantra of the integrated digital marketing revolution. Over the past ten years, there has been a constant push to make marketing investments impacts more measurable. And the big winners of this push have been SEO, digital advertising, social media and content marketing. The common thread? All extremely measurable. And, of […]
Read moreImpact of Fred on SEO – fighting Blackhat SEO
You may have heard of Fred by now. Maybe your page ranks changed abruptly? Maybe your SEO provider called and advised overhauling your backlink strategy? There is a new, unconfirmed, algorithm over at Google people are calling Fred. It’s part of Google’s ongoing efforts to prioritize quality content and discourage blackhat SEO. But what is […]
Read moreBuilding a B2C app – 10 must have features
Are you are thinking of building a B2C app? If so, the bar is set pretty high these days. In my last post on DMD we took a look “app fatigue” and the app vs. bot battle that is coming. That doesn’t mean your company can’t or shouldn’t have an app. It just means if […]
Read moreTo Auto DM or Not to Auto DM on Twitter, that is the question
You check your Twitter account, and you see DMs (direct messages). You get all excited until you realize they are automated DMs from accounts you’ve just followed. Aaaargh, what a waste of time! There is a lively debate among social marketers about whether to auto DM or not to auto DM on Twitter. As usual, […]
Read moreTraditional SEO is Dying… OK, Not Really but it is Evolving
As I was browsing Flipboard the other day, I came across a story that caught my eye, “Why Traditional SEO is Dying.” Classic clickbait alarmist title. But it did stop me in my tracks. Dying?! Really? I thought, “I’d better read this article.” I don’t want to be an old SEO dinosaur stuck in the distant past! […]
Read moreFree (kinda) Digital Marketing Tools
It’s pretty much impossible to think about setting up a digital marketing campaign these days without a suite of digital marketing tools to pick keywords, estimate costs, schedule posts and the list goes on and on. Murray Newland’s article on Entrepreneur is a helpful guide for those of you just getting started in digital marketing, content marketing, […]
Read moreWelcome to Pure Cobalt’s Digital Marketing Decoder
Hi! I’m Spike and this is my first post on Pure Cobalt‘s Digital Marketing Decoded. I’ve been working on websites and digital communications in general since the very beginning in 1995 and the first web project I managed was for McAuslan brewing here in Montreal way back 96. So I’m an old man of the […]
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