Digital Marketing Decoder
Digital Marketing Decoder is an exploration of all things digital marketing. From analytics to CRM, digital ads to social marketing all the way SEO and UX/UI.
A Resolution to Identity Resolution
As marketers, we want to know everything about you – behaviors, likes, dislikes, purchase habits… The whole enchilada. That is where Identity Resolution software comes in. In a recent post on the MarTech Today blog, author Robin Kuzer takes on the holy grail of Digital Marketing: Identity Resolution. She also delves into the intersection […]
Read moreA/B Testing – Stop Putting Lipstick on the Pig
In “A/B Testing – You’re doing it Wrong” Justin Baker brings up a dynamic that we’ve been struggling with for some time now. His thesis is that most A/B testing focuses on fine-tuning things like button placement, CTAs, and banner images. While in many cases those factors won’t get to the root of why your […]
Read moreMarketing metrics – What you don’t know could be holding you back
Marketing metrics, they are the mantra of the integrated digital marketing revolution. Over the past ten years, there has been a constant push to make marketing investments impacts more measurable. And the big winners of this push have been SEO, digital advertising, social media and content marketing. The common thread? All extremely measurable. And, of […]
Read moreImpact of Fred on SEO – fighting Blackhat SEO
You may have heard of Fred by now. Maybe your page ranks changed abruptly? Maybe your SEO provider called and advised overhauling your backlink strategy? There is a new, unconfirmed, algorithm over at Google people are calling Fred. It’s part of Google’s ongoing efforts to prioritize quality content and discourage blackhat SEO. But what is […]
Read moreBuilding a B2C app – 10 must have features
Are you are thinking of building a B2C app? If so, the bar is set pretty high these days. In my last post on DMD we took a look “app fatigue” and the app vs. bot battle that is coming. That doesn’t mean your company can’t or shouldn’t have an app. It just means if […]
Read moreWhy bots are going to kill apps
News Flash! A bots vs. apps showdown is coming. And according to Stefan Kojouharov, one of the founders of the Chatbotlife website, bots are going to kill off 99% of apps. In his article, This is how Chatbots will Kill 99% of Apps Stefan makes a strong case for bots vs. apps. But how are chatbots going to do […]
Read moreContent Marketing Strategy for SEO – It’s Complicated
You thought it would be simple. Content marketing should be straight ahead, right? I’ll write some great blog posts, make sure I’ve got all the right keywords and boom, right? No so fast. As Facebook likes to put it, if you are developing a content marketing strategy for SEO – it’s complicated. There are two questions you […]
Read moreInfographic: 4 Key Questions to Ask Yourself Before You Talk to an Agency about your New Website
Your old website just isn’t getting the job done anymore. Maybe it’s not generating or converting leads. Perhaps you’ve rebranded. It could be that your business has just evolved. Whatever the reason, you need a new website. You’ve decided to skip the RFP (good choice since they are a waste of time) and meet a few […]
Read moreTo Auto DM or Not to Auto DM on Twitter, that is the question
You check your Twitter account, and you see DMs (direct messages). You get all excited until you realize they are automated DMs from accounts you’ve just followed. Aaaargh, what a waste of time! There is a lively debate among social marketers about whether to auto DM or not to auto DM on Twitter. As usual, […]
Read moreTraditional SEO is Dying… OK, Not Really but it is Evolving
As I was browsing Flipboard the other day, I came across a story that caught my eye, “Why Traditional SEO is Dying.” Classic clickbait alarmist title. But it did stop me in my tracks. Dying?! Really? I thought, “I’d better read this article.” I don’t want to be an old SEO dinosaur stuck in the distant past! […]
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